· Is it possible to customize the reports required by our company in the program, taking into account all the features?
· What is the difference between Nemind and built-in analytics from Bitrix24 / amoCRM, Power BI, Google Data Studio and other business intelligence systems?
· What opportunities does Nemind provide for Bitrix24 or amoCRM analytics? What reports and ratios are there out of the box?
· How quickly can I master the capabilities of Nemind, what functionality should I pay attention to?
· What are the most useful and popular reports?
· How much does the license and paid settings cost?
Let us examine these questions in more detail.
Is it possible to customize the reports required by our company in the program, taking into account all the features?
In the Nemind constructor, you can create most of the reports that are usually done in Excel or Google.sheets.
Moreover, there is no need to think over visualizations, tables and charts - they are already out of the box.
All that is required is to create ratios, for example: the sum and count of sales, conversion to successful deals as a percentage and separately for certain types of customers.
Aspects are selected manually and saved, for example: by responsible, by source, by customer type from custom fields.
There are also ready-made settings for time periods - you can select any periods, study indicators by days, weeks and months.
And the powerful functionality for comparing periods is one of the most important functions of Nemind, which is appreciated by many clients, because it is convenient to study the problems and growth points of companies by comparing them over time.
Nemind provides many types of tables and diagrams, a convenient double-click inside the Bitrix24 and amoCRM cards of Deals, Leads, Contacts and others - all this is already configured, choose what suits you best.
However there are limitations
- First of all, these are cases when the task cannot be solved ideally structurally: for example, if there are many deals for one contact, then it is not always possible to determine exactly the deal to which the call with this contact belongs.
- Another important limitation is the capabilities of the CRM API, when the data you need is simply not there. This does not happen often, and we usually in advance, studying the details of the required report, notify clients about it. For example, Bitrix24 has internal end-to-end analytics, but does not return data about the client's path through the API.
What is the difference between Nemind and built-in analytics from Bitrix24 / amoCRM, Power BI, Google Data Studio and other business intelligence systems?
Bitrix24 and amoCRM have built-in report constructors. They allow you to solve a certain range of tasks, but their capabilities are limited. And when users of CRM data run into limitations, they turn to professional tools. Nemind's most popular competitors in this space are MS Power BI, Google Data Studio, Qlik and Tableau.
Their main difference from Nemind is that all these tools are based on a dashboard designer and are aimed at creating dashboards, where the quality of visualization is determined by the skills of the analyst who makes them.
As a rule, dashboards offer a minimal set of settings. Nemind goes from the opposite - Nemind offers a set of visualizations at once, this allows you not to waste time on design, but to concentrate only on the ratios.
This model provides universal settings in all reports - everywhere you can use any filters, select dates, comparison periods, change tables, “fail” in CRM.
For example, if the classic dashboard shows “income decreased by 20%”, then the question “what exactly led to the decrease” will be insoluble for the dashboard, and for Nemind - elementary.
To answer this question, you need to analyze different parameters (regions, types of products and customers, and much more), use filters in the analysis, go to specific deals in CRM, and so on.
Identifying the reasons for growth or decline, thinking about management decisions based on data analysis requires convenient analytics tools that allow you to answer questions here and now, and not write technical specifications for new reports.
This class of tools is called self-service analytics, and this direction in business analytics has been actively developing in recent years and is a promising replacement for dashboards. It is along the path of Self-Service analytics that Nemind is developing.
We believe that dashboards will gradually be supplanted by flexible analytics and artificial intelligence, in a similar way to how “list of convenience sites” were supplanted by search engines.
Of course, not completely - especially when it comes to displaying general company indicators for managers on the TV screen - here the dashboard is quite enough.
The most famous examples of self-service analytics are Google Analytics and Yandex Metrica. Instead of many diagrams and tables, there is only one diagram and one table, and many settings allow you to change their content and analyze what you need right now.
Nemind also belongs to the Self-Service class of analytics, and gives the user the opportunity to SELECT what to analyze. You can say, that Power BI is like a glossy magazine with carefully selected articles, and Nemind is like a search engine where the user explores what he is interested in here and now, without having to buy a new magazine.
Other differences:
Power BI has the ability to visualize on mobile devices, in Nemind this has not yet been implemented, analytics on mobile are sent by e-mail.
A huge variety of diagrams and other visualization elements are offered for the Power BI programmer - in Nemind, all six types of diagrams, they automatically adjust to the user and are easy to change in one click - without the participation of the programmer.
Power BI does not have a direct connector to Bitrix24 and amoCRM - the connection is made using external connectors and then the programmer sets up the analytics by working with the database structure. Nemind implements a direct connection with Bitrix24 and amoCRM - the connection is simple.
In addition, out of the box, Nemind offers dozens of pre-configured reports and hundreds of ratios carefully selected based on interactions with hundreds of clients.
At Nemind you get direct support from specialists, you can not only customize reports, but also change the program itself.
The cost of setting up reports in Power BI and other “dashboard-oriented” BI systems is much higher than in Nemind, since it is much easier and faster to create reports in Nemind.
Power BI, Google Data Studio, Qlik, and other BI systems are good for monitoring when things are going well in a company. If they show a problem, then it is difficult to go into details in them, for example - we see that sales in the main region have dropped by half. Why did they sink? - unclear.
At Nemind it is good to analyze such situations "by the bones", to find out how sales in this region have changed by responsible, by types of customers, by count and by sum. As a result, it may turn out that an important sales channel sank or there was no drawdown at all, but there was a positive outlier due to one large client in the previous period - Nemind is maximally focused on analyzing ratios in dynamics, comparing periods.
Our goal is not to give the client a panel where he sees good or bad things going on. Our goal is to give the manager numbers and recommendations, on the basis of which he will make an effective management decision: to strengthen marketing for a promising segment of customers or products, reduce costs for unprofitable directions, etc.
